BIO

About

“It is good to have an end to journey toward, but it is the journey that matters in the end.” Ernest Hemmingway

Dynamic, solutions-based strategist with demonstrated success in driving business growth across multiple for-profit and non- profit sectors.

Areas Of Expertise

E

Business and Professional Certifications

E

Key Alliance & Partnership Building

E

Budget Planning / Administration

E

Board Management / Development

E

Team Building, Collaboration & Leadership

E

Goal Definition & Achievement

E

Organizational Leadership / Structuring / Growth

E

Strategic Planning & Implementation

E

Fundraising / Grant Management

E

Business Development

E

Marketing & Communications Direction

E

Operations Management

Academic and Professional Certificates

E

UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE, ADELPHI, MD

Master of Business Administration (MBA)
Concentration: Global Business Development

Master of Science, International Marketing and Management
Concentration: Expanding in Global Markets

Bachelor of Science, Global Business & Public Policy

Certificates

International Marketing Certificate, University of Maryland University College

Project Management Certificate, Project Management Institute

Professional and Speaking Engagements

Presenter

Improving Stakeholder Relations, Oficina de Convenciones y Visitantes Tabasco Business Meeting, 2015

Destination Marketing Accreditation Program (DMAP), U.S. Travel Association’s Educational. Seminar for Tourism Organizations(ESTO)

US Travel Association, 2015

Advancing Destination Marketing Organizations, MICE Mexico. Congreso Nacional de Tourismo de Reuniones,2015

Speaker

Strategic Resource Development for DMOs, New York State Association of DMOs, 2015

Value of DMAP Accreditation, Destination Marketing Associations of Canada (DMAC) Regional Meeting, 2015

Raising the Bar for DMOs, Pennsylvania Association of Travel and Tourism Fall Conference, 2014

Building Better Stakeholder Relations, Destination Marketing Association International, 2014

Strategic Planning for DMOs, Destination Marketing Association International Annual Conference, 2014, 2015

Guest Lecturer

Strategic Innovation for Tourism Organizations, NHTV Breda University of Applied Sciences, Breda, Netherlands, December 2016-present

University Course Tourism and International Cooperation for Development. UNWTO.Themis Foundation – The George Washington University, Washington DC, Fall 2014

Professional Experience

Vice President, Investor Relations

United Way Worldwide

Executive Director

Destination Travel Foundation

SVP Accreditation

Destination Marketing Association International

Global Marketing Lead

HR Certification Institute

Society for Human Resource management (SHRM)

Guest Lecturer

Breda University

The George Washington University

Professional Affiliations

Member

ASAE – The Center for Association Leadership

AMA – American Marketing Association

L. Purvis

"After several failed attempts at obtaining my MBE certification, YES was able to help me better understand the process and document requirements."

J. Kelley

"The team at YES helped me obtain two minority business certifications. As a busy business owner, they let me focus on my day-to-day and organized and submitting my applications. Very professional team."